Before They Buy cover

Before They Buy

What happens before someone signs up for your SaaS — and the pages that make it happen.

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  1. #004 myth buster 7:47
    Most SaaS glossaries are dead pages. Here's what a useful one looks like.
    Most SaaS glossaries get traffic and do nothing with it. This episode breaks down why "what is X" pages are becoming worthless, and shows exactly what the ones that drive pipeline do differently — with real numbers from Personio and a cybersecurity SaaS that grew organic traffic 480%.
  2. #003 page brief 6:59
    Most comparison pages don't get you customers. Here's what the good ones do differently.
    Comparison pages are one of the highest-intent pages a SaaS buyer will ever visit — and most of them waste it. This episode breaks down the anatomy of a comparison page that actually converts, using real examples from companies that got it right and companies that got it wrong.
  3. #002 page brief 11:04
    Which competitors should you compare yourself to? (It's not all of them.)
    Most founders build comparison pages against whoever they think of first — usually the biggest name in the space. That's the wrong starting point. This episode walks through a simple selection framework: who your buyers are actually considering, why "vs. spreadsheets" often converts better than "vs. your top competitor," and how to prioritize so you're not writing 20 pages nobody searches for.
  4. #001 myth buster 10:10
    Your competitor has a page comparing themselves to you. You don't.
    Right now, your competitor has a page that shows up when someone Googles "[Competitor] vs [You]." That page tells the buyer which one to pick — and you had no say in it. This episode is about closing that gap before you lose another deal you didn't know you were in.