Deian Isac
Founder, goBOFU
I build bottom-of-funnel content for bootstrapped B2B SaaS companies.
Background
I founded goBOFU in 2026 after 15+ years in content marketing, the last 5 spent in SaaS. The reason is simple: bottom-of-funnel content is the highest-converting content a SaaS company can produce, and most companies either don't have it or do it poorly. I focus entirely on the pages that drive revenue: comparisons, alternatives, glossary terms, calculators.
Before goBOFU, I ran the entire marketing operation at Wayfront (formerly SPP.co) — a SaaS platform where agencies have sold $500M+ in productized services. I wrote 25+ articles, managed writers, and built the content engine from scratch. I also host the Agency Engine Room podcast, covering agency operations and systems.
That work taught me what most SaaS content gets wrong. Companies invest heavily in top-of-funnel awareness content — blog posts, guides, thought leadership — and almost nothing in the pages that actually influence purchase decisions. The comparison pages, the alternatives pages, the glossary terms that buyers search for when they're ready to choose.
I also produce Before They Buy, a podcast about BOFU content strategy for SaaS — covering comparison pages, alternative pages, glossary terms, and the data behind what actually converts.
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What I do at goBOFU
- Comparison pages — your product vs. competitors, structured for buyers and search engines
- Alternative pages — capture buyers searching for options in your category
- Glossary terms — own the definitions in your space, build topical authority
- ROI calculators — interactive tools that quantify your product's value
Where you can find me
Ready to build your BOFU pages?
Let's talk about your product, your competitors, and the pages your buyers are already searching for.