# goBOFU

> goBOFU is a BOFU content agency that builds comparison pages, glossary terms, and calculators for SaaS companies.

## About

goBOFU researches your category and builds the pages that capture buyers ready to choose. Comparison pages, glossary, calculators — one project, one price.

- Website: https://gobofu.com
- Contact: https://gobofu.com/contact

## Resources

- [What Is BOFU Content?](https://gobofu.com/bofu-content): Explains bottom-of-funnel content strategy and why SaaS companies need it.
- [AI Visibility Scorecard](https://gobofu.com/tools/ai-visibility-scorecard): Interactive self-assessment for AI platform discoverability.

## Glossary

Full glossary index: https://gobofu.com/glossary

### Funnel Stages
- [BOFU (Bottom of Funnel)](https://gobofu.com/glossary/bofu-bottom-of-funnel)
- [MOFU (Middle of Funnel)](https://gobofu.com/glossary/mofu-middle-of-funnel)
- [TOFU (Top of Funnel)](https://gobofu.com/glossary/tofu-top-of-funnel)

### BOFU Content Types
- [Comparison Pages](https://gobofu.com/glossary/comparison-pages)
- [Alternative Pages](https://gobofu.com/glossary/alternative-pages)
- [Product-Led Content](https://gobofu.com/glossary/product-led-content)
- [Case Studies](https://gobofu.com/glossary/case-studies)
- [ROI Calculators](https://gobofu.com/glossary/roi-calculators)
- [Sales Enablement Content](https://gobofu.com/glossary/sales-enablement-content)

### BOFU Strategy
- [Demand Capture](https://gobofu.com/glossary/demand-capture)
- [Demand Generation](https://gobofu.com/glossary/demand-generation)
- [High-Intent Keywords](https://gobofu.com/glossary/high-intent-keywords)
- [Buyer Intent Data](https://gobofu.com/glossary/buyer-intent-data)
- [Conversion Rate](https://gobofu.com/glossary/conversion-rate)
- [CRO (Conversion Rate Optimization)](https://gobofu.com/glossary/cro-conversion-rate-optimization)
- [ICP (Ideal Customer Profile)](https://gobofu.com/glossary/icp-ideal-customer-profile)

### SaaS Metrics
- [ARR (Annual Recurring Revenue)](https://gobofu.com/glossary/arr-annual-recurring-revenue)
- [MRR (Monthly Recurring Revenue)](https://gobofu.com/glossary/mrr-monthly-recurring-revenue)
- [CAC (Customer Acquisition Cost)](https://gobofu.com/glossary/cac-customer-acquisition-cost)
- [CAC Payback Period](https://gobofu.com/glossary/cac-payback-period)
- [LTV (Lifetime Value)](https://gobofu.com/glossary/ltv-lifetime-value)
- [LTV:CAC Ratio](https://gobofu.com/glossary/ltv-cac-ratio)
- [NRR (Net Revenue Retention)](https://gobofu.com/glossary/nrr-net-revenue-retention)
- [GRR (Gross Revenue Retention)](https://gobofu.com/glossary/grr-gross-revenue-retention)
- [Churn Rate](https://gobofu.com/glossary/churn-rate)

### AI & Search
- [AEO (Answer Engine Optimization)](https://gobofu.com/glossary/aeo-answer-engine-optimization)
- [Zero-Click Search](https://gobofu.com/glossary/zero-click-search)

## Optional

- [llms-full.txt](https://gobofu.com/llms-full.txt): Extended version with full glossary definitions inline.
- [glossary.json](https://gobofu.com/glossary.json): Machine-readable glossary data.