# goBOFU

> goBOFU is a BOFU content agency that builds comparison pages, glossary terms, and calculators for SaaS companies.

## About

goBOFU researches your category and builds the pages that capture buyers ready to choose. Comparison pages, glossary, calculators — one project, one price.

- Website: https://gobofu.com
- About the founder: https://gobofu.com/about
- Contact: https://gobofu.com/contact

## Resources

- [What Is BOFU Content?](https://gobofu.com/insights/bofu-content): Explains bottom-of-funnel content strategy and why SaaS companies need it.
- [SaaS Content Slop](https://gobofu.com/insights/saas-content-slop): Why AI-generated blog posts don't convert and what to build instead.
- [AI Visibility Scorecard](https://gobofu.com/tools/ai-visibility-scorecard): Interactive self-assessment for AI platform discoverability.

## Glossary

Full glossary index: https://gobofu.com/glossary

### Funnel Stages
- [BOFU (Bottom of Funnel)](https://gobofu.com/glossary/bofu-bottom-of-funnel)
- [MOFU (Middle of Funnel)](https://gobofu.com/glossary/mofu-middle-of-funnel)
- [TOFU (Top of Funnel)](https://gobofu.com/glossary/tofu-top-of-funnel)

### BOFU Content Types
- [Comparison Pages](https://gobofu.com/glossary/comparison-pages)
- [Alternative Pages](https://gobofu.com/glossary/alternative-pages)
- [Product-Led Content](https://gobofu.com/glossary/product-led-content)
- [Case Studies](https://gobofu.com/glossary/case-studies)
- [ROI Calculators](https://gobofu.com/glossary/roi-calculators)
- [Sales Enablement Content](https://gobofu.com/glossary/sales-enablement-content)
- [Use-Case Pages](https://gobofu.com/glossary/use-case-pages)

### BOFU Strategy
- [Demand Capture](https://gobofu.com/glossary/demand-capture)
- [Demand Generation](https://gobofu.com/glossary/demand-generation)
- [High-Intent Keywords](https://gobofu.com/glossary/high-intent-keywords)
- [Buyer Intent Data](https://gobofu.com/glossary/buyer-intent-data)
- [Conversion Rate](https://gobofu.com/glossary/conversion-rate)
- [CRO (Conversion Rate Optimization)](https://gobofu.com/glossary/cro-conversion-rate-optimization)
- [ICP (Ideal Customer Profile)](https://gobofu.com/glossary/icp-ideal-customer-profile)

### SaaS Metrics
- [ARR (Annual Recurring Revenue)](https://gobofu.com/glossary/arr-annual-recurring-revenue)
- [MRR (Monthly Recurring Revenue)](https://gobofu.com/glossary/mrr-monthly-recurring-revenue)
- [CAC (Customer Acquisition Cost)](https://gobofu.com/glossary/cac-customer-acquisition-cost)
- [CAC Payback Period](https://gobofu.com/glossary/cac-payback-period)
- [LTV (Lifetime Value)](https://gobofu.com/glossary/ltv-lifetime-value)
- [LTV:CAC Ratio](https://gobofu.com/glossary/ltv-cac-ratio)
- [NRR (Net Revenue Retention)](https://gobofu.com/glossary/nrr-net-revenue-retention)
- [GRR (Gross Revenue Retention)](https://gobofu.com/glossary/grr-gross-revenue-retention)
- [Churn Rate](https://gobofu.com/glossary/churn-rate)

### AI & Search
- [AEO (Answer Engine Optimization)](https://gobofu.com/glossary/aeo-answer-engine-optimization)
- [Zero-Click Search](https://gobofu.com/glossary/zero-click-search)

## Podcast

Before They Buy — a podcast about bottom-of-funnel content for SaaS.

Full episode index: https://gobofu.com/podcast

- [Ep 1: Your competitor has a page comparing themselves to you. You don't.](https://gobofu.com/podcast/competitor-comparison-page)
- [Ep 2: Which competitors should you compare yourself to? (It's not all of them.)](https://gobofu.com/podcast/which-competitors-to-compare)
- [Ep 3: Most comparison pages don't get you customers. Here's what the good ones do differently.](https://gobofu.com/podcast/comparison-pages-that-work)
- [Ep 4: Most SaaS glossaries are dead pages. Here's what a useful one looks like.](https://gobofu.com/podcast/glossary-pages-that-convert)
- [Ep 5: Turn a free tool into your best salesperson](https://gobofu.com/podcast/turn-a-free-tool-into-your-best-salesperson)
- [Ep 6: Why "for marketing agencies" outranks your features page](https://gobofu.com/podcast/why-use-case-pages-win)
- [Ep 7: People are searching "[your category] alternatives" right now. Are you showing up?](https://gobofu.com/podcast/showing-up-for-alternatives-keywords)
- [Ep 8: Your pricing page is losing you customers](https://gobofu.com/podcast/your-pricing-page-is-losing-you-customers)
- [Ep 9: You need 5 pages. Here's what they are.](https://gobofu.com/podcast/the-5-pages-you-need)
- [Ep 10: What should you build first if you have zero marketing budget?](https://gobofu.com/podcast/build-first-no-budget)
- [Ep 11: Your buyer Googles you before they sign up. What do they find?](https://gobofu.com/podcast/what-buyers-find-when-they-google-you)
- [Ep 12: You grow through word of mouth. Your buyers still Google you before they buy.](https://gobofu.com/podcast/word-of-mouth-still-needs-google-pages)

## Optional

- [llms-full.txt](https://gobofu.com/llms-full.txt): Extended version with full glossary definitions inline.
- [glossary.json](https://gobofu.com/glossary.json): Machine-readable glossary data.